nanette wiser

Resume

business cardAbout Nanette Wiser       727.560.6209      wisernan@aol.com Freelance journalist, writer, editor, copy writer, digital content producer (web and mobile), SEO, social media, internet marketing/PPC, email/landing pages, newsletters, public relations, communications strategist, advertising, branding, logos, media buy, marketing, grant and RFP writer working for agencies and direct to client. Click links for samples/more info.

Linked In 

 Media Bistro Resume/Samples 

PR Clients

Agency Skills:  

Hotel Website

Medical/Health

Portfolio Samples

Client Websites & Blogs

Diagnostic Clinic 

Reflections Dermatology & Plastic Surgery 

Health Blog Sample 1      Health Blog Sample 2  

Best Western Los Altos 

Best Western Travel Blogs

Best Western Travel: Fall Events

Web Content/Blogs    

Nanette Wiser Writing Samples

San Diego Reader

Travel/Dining 

10Best/USA TODAY Travel

Cycle Gainesville

Nanette Wiser Blog 

Social Media/Twitter  

CONTENT

Skill Summary: Writing, editing, copywriter, digital content producer, blogs, speeches, ghostwriting, multimedia journalist, digital marketing, e-commerce, social media, SEO, SEM, mobile/iOS app content, talent acquisition, freelance manager, community engagement, advertorial, copyediting, newsletters, email blasts,  photo wrangling, video writer/producer.

Credentials: Journalism certificate @Poynter Institute. VP/Content, editorial director/writer @Copley News Service. Syndicated to 500+ newspapers/magazines. Journalism/writing conference speaker, college instructor. Outlets: Google/Zagat, California Magazine, United Hemispheres, Money,San DiegoGoodlife, San Diego Magazine, San Diego Home Garden, Union-Tribune, NY Post, SF Examiner, AOL, Cox Interactive, Microsoft, Home Shopping Network hsn.com, Citysearch, http://www.signonsandiego.com, CollegeClub.com, Food.com, PacBell athand.com, AT&T, Tickle, Real Rhapsody, WebMD, Priceline, Learning Annex.com, Tampa Bay Times, sptimes.com, TBT.com, NY Post, SF Examiner, Ft. Lauderdale Sun-Sentinel, Chicago Sun-Times, Tampa Bay Newspapers, Tampa Bay Illustrated, Bay News 9, Beachlife, DuPont Registry, Florida Medical Business, Click-Z, Playboy.com, Where’s Best Read, 10Best.com/USA TODAY, iPadGolf, Adweek, ilovetheburg.com.

MARKETING, COMMUNICATIONS, ADVERTISING, PUBLIC RELATIONS

Skill Summary: Branding, multimedia advertising, media buy, public relations, strategic pitch, planning and execution, copywriting, creative direction. Events, seminars, speechwriting, website development, crisis communication, brochures, newsletters, patient education videos/guides, customer service training, culinary strategy/menu development, tradeshows, conferences, infomercials, RPF and grant writer.

Clients: Halloween Shops, San Diego Museum of Art, Copley News Service (10 years), Pinellas County Communications. Worked with multiple agencies on national accounts (Scribe, Brice & Associates, Knoth & Meads, Nuffer Smith Tucker, Phillips Organization, GovX.com ecommerce site, Kashi, Ethel M Chocolates, Hyatt, Hilton, Viejas Casino, Immunextra, Hollywood.com, Real Rhapsody, Tickle.com, ChartHouse, WalMart, Broadway, GIA, Aston-Martin, SDSU Trolley Extension.

Health Communications Clients: St. Luke’s Cataract & Laser Institute, Reflections @ St. Luke’s Plastic Surgery-Dermatology-Aesthetic Services; Largo Medical Center,  TVC Health Care Solutions, Florida Knee & Orthopedic Centers,  Mederi/Almost Family Home Health, Pinellas County Health Dept., Health & Human Services, CDC, Redlands Community Hospital, Dr. Henry Orthopedics, Diagnostic Clinic,  Palm Beach Orthopedics, High Point Regional Health System,  HCA Reston Virginia,  HCA New Port Richey,  Christus St. Patrick & St. Elizabeth,  Battle Creek Health Systems,  Cape Cod Medical, Stryker Orthopedica ,  Biomet,  Immunextra (Allera Health Products), HealthPlus Media , Sports & Rehab Therapy Center, Dr. Coundourotis Plastic Surgery, USF Public Health, Kootenai Medical, Southwest Washington Medical Center, Proctor & Gamble (heartburn), natural health and wellness.

WORK HISTORY     

Nanette Wiser Communications

Freelance journalist, writer, editor, blogger, copywriter, web producer, SEO, social media, internet marketing/newsletters, PPC, communications strategist, marketing, writing/blog instructor, grant and RFP writer working for agencies and direct to client.

2015 Client Projects

Marketing, Advertising, Public Relations, Writer, Editor, Social Media, Web Producer  Blogger

  • Hotels.com Redwood Travel Guides
  • PureLife Medi-Spa Skincare & Wellness: Strategic marketing plan, advertising, TV segments, social media, blog, website, print collateral, events, seminars, new services, ghostwriting articles, PR. http://www.purelifemedispa.com/blog/
  • Dr. Fitz Tropics Family practice  (Dr. Joseph Fitzgerald)
  • Suzanne Perry Restaurant Group – Dough, Datz, Dazzle & Roux.
  • Event & Communications (PR, Social Media, Invite/Collateral, Direct Mail)f for RCS (Health & Hope) focused on The Haven/Domestic Abuse, Homelessness and Hunger, The White Party and The Grande Gala for Flappers & Fellas; direct mail, social media and pr strategy/releases(pro bono).
  • PR/Social Media: “Overcoming Challenges of Combat Stress or PTSD in the Family” for The School of Health & Imagery San Diego. Lecture Series on Gender for Sinai Synagogue.

 

PR/Writer/Editor/Social Media/Web Producer/Blogger: Dr. Gerald Epstein, famous author/speaker and NYC-based psychiatrist. Developing mobile i-health app, created webinars, brochures, direct mail, social media, grant writing, ghostwriting blogs and articles. Booking media appearances, speaking engagements (NYU Langone Medical Center’s Integrative Medicine) and affiliate sales. Book editor: Reversing Cancer & Chronic Illness Through Mental Imagery.  (2014-2015)

Blogger/Copywriter/Social Media:  Marketing In Color clients (window film/energy savings, franchise association); Todd Epplin, realtor Keller Williams; Texas Apartment Services, ProSites (digital for dentists).

 Journalist, Writer, Blogger, Social Media

  • The Inquisitive Tongue Travel, restaurants, food trends, culinary news, nutrition/fitness and apps. Posted on social media, blog, website and other digital outlets (AOL, San Diego Reader) 2010-2015
  • Health & Wellness Articles; Review health mobile apps by condition, healing through mental imagery, health care conditions and services, beauty/health tips for magazines, newspapers and websites.

 

Content Coach & Instructor: Developing multimedia website/social media providing tips for blogging, publishing, business/personal writing, digital content producer (web & social media). Conduct workshops, coach 1-1 and webinars begin March 2015.

 

2014 Client Projects:

  • Restaurant – Operations/Marketing/Social Media: AquaPrimeSeafood.com Design and write/launch SEO-friendly website, develop and implement social media campaign, media buy, branding, advertising, public relations, marketing plan, menu development and design, collateral (brochures, table tents, take out menu), work with Open Table, Yelp, Urban Spoon, Trip Advisor to increase traffic,  promotions/community outreach, special events, develop and implement wine list, develop cocktail list (handle all purchase/inventory), work with kitchen on menu specials/pricing, business plan for customer increase, decrease costs through new vendors, increase quality with staff training and menu consistency. Between The Waters LLC/Aqua Prime Seafood & Steaks.(May-September)
  • Web Content: Google/Zagat’s (December-April); Trip Advisor/Oyster.com (November-current)
  • GovX.com (Dec. 2013-Feb. 2014) – Public relations, social media, content producer, blog manager, integrated digital and strategic marketing for e-commerce site.

2010-2013

  • Health Communications/Web: CDC, WHO, Office of Family Planning Conference on Cervical Cancer Prevention & Treatment Strategy, Pacific Islands (Sept. 2013); Seamon Corporation for Health & Human Services conference (Sept. 2013), Reflections @ St. Luke’s Plastic Surgery-Dermatology-Aesthetic Services and St. Luke’s Cataract & Laser Institute (2013), AMN Healthcare Staff Care. (2013). Marketing, advertising, creative, SEO, social media, community outreach, public relations, web and mobile content strategy and launch including writing & website design.
  • Web Content Producer:  (R.R. Donnelly) Helium Network, Best Western Plus Seacliff Inn, 10BestTravel Media Group @ USA TODAY,Florida/Tampa Bay attractions, events, hotels, dining, nightlife, travel, shopping, family adventures and sports/recreation. (Nov.2012-current)
  • Writer, Editor, SEO, Social Media, Digital Producer:  Tampa Bay Magazine (restaurants/chefs), Masterworks Golf/Exulto Media iPad app, Content That Works (personal finance), Charisma Media, Scripps Hospital, Travel/Dining Magazine http://www.inquisitivetongue.com,  San Diego Reader blog, Yee Luxury Travel, AOL (City’s Best: San Diego & Tampa dining, travel, shopping,  entertainment), SlashKitchen, Gadling, Travel, Pawnation, Patch, NY Journal of Books, IHeartTheBurg.com, Priceline, Ask Now.com, Tarot.com, Always On Vacation,  ADANI, www.learningannex.com, www.813area.com; http://www.tbt.com iHealth news/trends/best practices. (2010-current)
  • Advertising/Public Relations/Marketing/Social Media: Gov-X.com e-commerce site, Writing Assist; AutoNation (landing pages); National Timeshare Owners Association (logo/PR), Athens Market,  3rd Corner Wine Shop, Bar & Bistro (2013). Radiant Technology; Diagnostic Clinic; Morean Arts Center; Partners In Progress, Finn Law Group, Largo Chamber of Commerce, Enzyme Labs, Proctor & Gamble, Giant Balloons.(2010-2012)

Editor, Writer, RFP Proposals, Grant Writer, Strategic/Health Communications (2010-Jan. 2012) NSF, NIH, Health & Human Services, ADA, CDC, USF Center for Health Equality, Arthritis Research Institute, Tampa Bay Health Collaborative, EST Services (Washington D.C.)

  • CDC: Tales Of Our Cities 2011: Planning for Interdisciplinary Response to Terrorist Use of Explosives: Reported on round-table and prepared strategic report, key issues and lessons learned, recommended actions.
  • Health & Human Services: Americans with Disability 2010-2011:  Reported on five national meetings, prepared daily reports and strategic overviews. Wrote strategic report on testimonies, key issues and proposed solutions for Commissioner Sebelius & President Obama review.
  • EEDAR: Development of iHealth initiative. Database/best practices health/fitness/nutrition /medical mobile apps, video games and online interactive opps to improve health and wellness.

Board of Directors, Tampa Bay Healthcare Collaborative (2011); Arthritis Research Institute of America www.PreventArthritis.org (2008-2011): Communications, advertising, fundraising, grant development, media relations, social media, website content/production, brochures, events, news releases, strategic planning, community relations, seminars and events CEO/Creative & Communications Director: TVC Healthcare & Marketing Solutions www.tvc-inc.com(2007-10)

  • Wrote and produced healthcare guidebooks, brochures, videos, websites, feature articles, news releases and seminars (Spine, ortho, cardio, cancer, women’s health, imaging, eye care, plastic surgery, wound care, etc.)
  • Clients including hospitals, home health care, physician groups, doctors, university, non-profit, museums, financial, banks and more.  www.dc-fl.com
  • Communications/creative director wealth/portfolio management company, including seminars.  www.SuccessfulPortfolios.com

Advertising/Marketing/Communications Director:  Largo Medical Center/HCA (2007; as client 2007-2010): Branding, media buy, marketing, PR, advertising, physician relations, web, social media, brochures, guidebooks, videos, health features, seminars, community relations, events.

Advertising/Marketing Director: Pinellas County Communications (2006): Handled media relations, graphics/media team, wrote and produced ads, website, brochures, newspaper inserts, guidebooks, videos, news releases, events and strategic planning for all county departments including emergency management (hurricanes), parks, environmental science and more.

Internet Marketing/Copywriter/Web Producer/Video & Infomercial Scripts: Sendtec Digital Media  (2004):Real Rhapsody, Tickle.com, Upeasy, Web MD, VOIP, GE Consumer Services, , Rhino Linings, Grandma’s Kitchen, Cosmetique,  BP Travel Insurance,  Cosmetique, Europro, Chase, Disney Moviebeam, U.S. Army, Smart Brands, Bargain Junction, ADT Home Security, GE Computer Protection, Voice-Glo, AAA, Ameriquest.

Writer/Editor//Web Producer (1997-2005)

  • Wrote strategic plan for content launch, hired producers for Microsoft Sidewalk, Cox www.sandiegoinsider.com (managed multiple channels daily including news, community, dining, nightlife, travel, entertainment, arts/books, dating, shopping, holidays, events such as Super Bowl (Bay News 9),  Republican National Convention, breaking disasters/earthquakes.
  • AOL producer for multiple channels/sites (nightlife, travel, events, dining, movies, shopping, pets, cityguides, local news).
  • Executive web producer, Food.com for 80 cities & San Diego daily dining blogger.
  • Executive web producer Home Shopping Network (hsn.com and HSN_TV) all channels, shops and brands.
  • Web producer/writer www.signonsandiego.com and Union-Tribune, United Hemispheres, Meredith Publishing, California Travel, Ranch & Coast Magazine, La Jolla Light, Los Angeles Times magazine, Coronado Eagle, Beach & Bay Press, in-flight web/TV(Continental, United, others).

.Editorial/Marketing Director: Copley News Service  (1984-1994; Vice-President  1994)

  • Strategic business development including advertising, marketing and sales for news service.
  • Corporate communications lead, including internal newsletter, public relations, speechwriting and publishing conferences. .
  • Syndicated writer/editor; oversaw news and photos, six bureaus; developed online launch and new media sales/marketing strategy; created affiliate programs with NYT and United Media, corporate PR.

Editorial Manager/Editor & Writer: San Diego Magazine,San Diego Home Garden, California Magazine, Goodlife Magazine, Family Travel (Meredith), Money, others.

Other: Sales Experience, Agency Skills, Awards, Teaching, Memberships

Sales: Copley News Service (10 years), United Media (6 month contract), TVC Healthcare Solutions (2.5 years) Teaching & Events: (1984-current)

  • Guest speaker/instructor: UCLA, UCSD, SDSU, UC Berkeley, USC, Aspen Writers Conference, Newspaper Feature Council, SouthwestCollege (Oral Communications). Health care seminars (on & off-site).
  • Event Lead: American Association of Editorial Cartoonists (San Diego), Diagnostic Clinic Grand Opening, Largo Medical Center National Nurses Week, Association of Newspaper Editors (communications), SD Press Club

Awards:Washington Journalism Review best ad, Ring Of Truth best ad, feature story, Print Magazine for logos and ads, Communicator for best health website and brochure.

Previous Memberships: ASNE (Media lead at SF conference), Communicator Award (best website), Print Magazine (best logo), San Diego Press Club, Newspaper Feature Council Board of Directors,  National Newspaper Association, California Press Club, AWIF, IACP, more.

Education, Training & Digital Skills, Interests

Education: B.A. Psychology/Communications (Cornell University); PhD work Sociology/Media Studies (Cornell); Journalism Certificate 2010 (Poynter Institute); St. Petersburg College (SPC), Media Bistro, Poynter  (multimedia, copyediting, graphic, SEO, social media, internet marketing, design classes 2012-13). Accepted/declined USF Masters in Digital Journalism Fall 2012.

Training: HTML, digital/web production/design, healthcare communications, Center for Non-Profit Leadership professional certificates (fund development, marketing, grants, Board of Directors engagement, strategic planning). Skills: Microsoft Office, Google Analytics, WordPress, Blogsmith/CMS, Joomla, CSS, Quark, InDesign, Photoshop, Adobe Acrobat Professional, Constant Contact, Dreamweaver, SEO/SEM, AMA, medical terminology. Learning digital instructional software (Blackboard), Adobe Premiere/Final Cut Pro, HTML 5, IPAD/mobile apps (content), conversational Spanish.

Interests:  Cooking, jazz/blues, theater, travel, arts, surfing, shelling, boating, biking, antiquing, gardening, reading, crafts, wine tasting, pet rescue, literacy projects.

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