nanette wiser

Content Queen

In Writing on January 15, 2016 at 5:31 pm

business cardNeed  compelling content from a seasoned journalist, copywriter and multimedia content producer for web, mobile, social media, print, broadcast and more? Call 727.560.6209 or email wisernan@aol.com or wiser86@gmail.com.

I am the former VP/Editorial Director of Copley News Service where I wrote/edited breaking news, features, business and special sections. I’ve written on more than 5,000 topics in health, medicine, fitness, nutrition, travel, dining, personal tech trends, consumer finance,  entertainment, nightlife, mobile apps, fashion, design, gardening, parenting, pets, bridal, aging well and more.

As both a freelance and syndicated writer, my articles have appeared in more than 1,000 websites, newspapers and magazines including L.A.Times Magazine, Tampa Bay Magazine, duPont Registry, Paradise News, Tampa Bay Times, Union Tribune, SF Examiner, NY Post, Austin American Statesman, Asbury Park Press, Meetings West, Meetings Professional, Riverside Press Enterprise, Desert Sun, St. Louis Post Dispatch, California Travel Ideas, La Jolla Village News, Coronado Eagle, Tampa Bay Illustrated, Ft. Lauderdale Sun-Sentinel, Palm Beach Post, Oregonian, Chicago Sun-Times, Santa Monica Outlook, Daily Breeze, Editor & Publisher, Click-Z, Adweek, Florida Medical News, San Diego Magazine, San Diego Home Garden, Meredith Publishing, California Magazine, SAIC, United Hemispheres as well as inflight videos for major airlines.

Digital (mobile, web, email): Includes online strategic/content plans, producing packages and editorial direction for Hotels.com/Redwood Guides, 10Best/USA Today, Google/Zagat, GovX.com, Microsoft (Sidewalk), AOL (Digital City, City’s Best, Kitchen Daily, Man About The House, ShopAOL, Gadling, Pawnation), Priceline, 10 Best/USA Today, Cox Interactive Media, SignOn San Diego, TBT.com, Food.com, Collegeclub.com, 813areacode.com, Content That Matters, ILoveTheBurg.com,  Patch, Home Shopping Network (hsn.com), Learning Annex, Playboy.com, medical and health websites (Redlands Community, Scripps, Apple Valley, Reflections at St. Luke’s Plastic Surgery/Dematology, Largo Medical Center, HCA, Diagnostic Clinic, AlmostFamily/Mederi), AMN Healthcare, PureLife Medi-Spa, Dr. Gerlad Epstein and more.

Writing Skills: Articles, books, newsletters, blogs, instructional guides, social media, speeches, ghost writing, copywriting, press releases, emails, technical writing, patient education collateral, seminars, content plans

Awards: Winner, Communicator: Best healthcare website (TVC HealthCare & Marketing Solutions); Copley Ring of Truth; Washington Journalism Review; Print Magazine.

Writing Samples: Available by topic upon request. Writing samplesMedia Bistro portfolio. Travel & dining samples.

Other Samples: Advertising, marketing and public relations/communications skills.   Client list.

 About Agency

Websites/Blogs/Social Media – Health & Medical

AMN Healthcare

Diagnostic Clinic                

PureLife Medi-Spa Wellness & Skin Care

Reflections at St. Luke’s – Dermatology & Plastic Surgery  

Gerald Epstein, M.D.  Website/Blogs      Social Media

Florida Knee & Orthopedics Center   

Redlands Community Hospital 

1st Annual RCS Grande Gala for Flappers & Fellas fundraiser

 Attaboys & Press Mentions
  • AOL City’s Best Tampa Editor: Thank you, please keep it up. I like your range and ideas. (700 stories)
  • AOL City’s Best San Diego Editor: You’re doing a great job on these and everything else. Thanks much! (900 stories)
  • I just spoke with one of the reporter anchors at Bay News 9. She was calling to say how much she likes our Web site and how many story ideas she gets from what’s posted. She did a Mosquito Control story earlier this week because she saw our news release with mosquito protection tips and then went to the Mosquito Control pages for more information. She said we post more timely stuff than anyone else and that the site is very easy to use. 
  •  Redlands Community Hospital: Thank you  so very much for doing such a beautiful and professional job on the website and collateral under extreme pressure.
  • San Diego Business Journal – HighBeam Research – Nov 22, 1999 San Diego UnionTribune newspaper Shelita Weinfield government & community relations specialist Cox Communications and Nanette Wiser freelance writer (more)
  • Letitia Baldrige’s new Complete guide to executive manners – Google Books Result: Letitia Baldrige – 1993 – Education – 590 pages … Tracy Wellington, Lawson Willard, Nanette Wiser, Dana Witt, Roger Zissu. There are many more who have helped me, and they know who they are.
  • Cox Interactive Media Taps Local Journalism Corps For Three Key ..entertainment producer Nanette Wiser, and news producer Bonnie Nicholls. … San Diego Gulls, Cox Interactive Media Partner Fans Now Have Local Hockey
  • USA: Food.com Handpicks Restaurant Critics and Food Writers Across …Nanette Wiser, San Diego has written about the best of San Diego’s food, travel and entertainment for America Online Digital City,

 

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Live Savvy & iTrends

In Live Savvy & iTrends on March 15, 2013 at 5:47 pm

.facebook_1928944279Who wants to sleep when there is so much to do and learn? For those of you who enjoy The Inquisitive Tongue or my San Diego Reader blog, you know my obsession with dining well and eating healthy, preferably from farmers and food/spirit artisans.

Right now, I’m weeding through a garden of tech opps, trying to balance the app lure with fresh air and planting my herb garden. Strangely, this feels right and balanced.

Sipping Republic of Tea ginger green, I scour the NYT and USA Today on my tablet for fun, review my news sites for the latest dish on healthy dining or travel social media.  Hard to pull myself back from the digital edge, but dirty fingerprints nurse my second cup of Vanilla Chai as I ponder the Italian oregano and lemon basil. Cuppa three is spent with you, reporting on  live savvy tips and iTrends that I think will help you stay sane, serene and focused. Namaste!

505a2b5166a395de4fd164f4b2bb953b_reasonably_smalliTrends: Health

  • HealthyDiningFinder.com can help you and your family pick healthy choices from restaurants and figure our what’s fun and tasty for dinner.
  • Why not do yoga or Pilates with a friend? You can with Wello. This fitness app lets you work out alone with an instructor or join a class.
  • Thanks to SoloHealth, Walmart and Sam’s Club are debuting 2,500 self-service health kiosks with access to health tests such as blood pressure and eye sight.
  • MappyHealth Twitter app helps Los Angeles, Chicago and Orlando public health officials track illnesses in their communities including the common cold, influenza, mosquito-borne illnesses and TB.

.facebook_1928944279iTrends: Travel 

  • Google’s suite of web and mobile-based services have altered the travel industry landscape. But high-tech Glass is a major game changer.  Interactive head gear will replace fingers. Users no longer have to key-in destination addresses or pitch-zoom a map to see accurate directions. They just talk to the glass and the directions are shown within the view. And that doesn’t include the flight, hotel and tourism experience in this brave new world device.
  • Online travel is one of e-commerce’s huge success stories. At $100B, travel search, bookings and researching destinations  is healthy and growing. If you’re not robust with blogs, social media, brand awareness and refreshing both mobile and websites constantly, you’ll be left behind. Not refreshing your images and content on Pinterest is even worse.
  • Hats off to Expedia for their new website upgrades and Foursquare’s deals with online publishers who can view content when they are near destinations including alliances with Eater, TimeOutNew York and Chicago, Frommer’s, The New York Times and CBS News.

ATT000463MA30916126-0003Live Savvy

  • Living well is the best revenge! Since water is more than 70% of the body, harness its amazing healing powers to influence mood and health. Quiet anxiety by visualizing water or purchase a gurgling desktop fountain. Before sleep, keep Ocean Waves playing by your bed.
  • Thank you notes matter. Keep a note station in a basket: pretty Forever stamps, fun stickers, expressive thank you cards or stationery, fine tip colored pens (I like purple), address book and a return address stamp.
  • Best hostess gifts? Lavender sachets, scented Yankee candles, gourmet preserves or a basked of chocolates and teas.

Marketing & Communications

In Marketing, PR & Communications on March 14, 2013 at 6:13 pm

IT_agency_header1Content isn’t my only hat. You can count on me for comprehensive, customized and interactive communication solutions that make your campaign/product memorable and grow customers.

  • Advertising (print, broadcast, web)
  • Social media
  • SEO & PPC
  • Internet Marketing
  • Marketing campaigns
  • Community outreach and events
  • Neighborhood, grassroots campaignsAward
  • Public relations and media releases
  • Blogger relations & link backs
  • Crisis communications strategies
  • Branding
  • Broadcast/print ads
  • Brochures & other print collateral
  • Speeches & ghostwritten articles
  • Direct mail, postcards & flyers
  • Customized mailings & fundraising
  • Special sections for publications
  • Newsletters
  • News features for local, regional and national placement
  • Photography, graphics & illustrations
  • Logos & letterhead design
  • Product/package design and development
  • Events & promotion
  • Copywriting
  • Special sections
  • Wall displays & posters
  • Incentives
  • Trade Show/Kiosk Displays
  • Database/list development
  • Customer service training
  • Seminars & Training
  • Webinars
  • Websites & SEM
  • Email campaigns & ads
  • Promotional/instructional videos
  • Multimedia presentations
  • Commercials
  • Media training
  • Photography & video
  • Videos: Testimonial, Awards, Meetings, Events, Infomercials
    & In-Flight Videos
  • Voice-overs

Tourism & Government: Pinellas County Parks, Weedon Island, Brooker Creek Preserve, Florida Botanical Gardens, Heritage Village & all events.  Pinellas County Communications (all departments), Pinellas County Emergency Management/FEMA (Surviving The Storm).  Tourism: San Diego Convention & Visitors’ Bureau, Gaslamp Quarter Association;  La Jolla, Coronado, Mid-Pinellas  Chamber of Commerce. Events: San Diego Jazz Festival (Street Scene), Del Mar Plaza (Temptations), Lake Arrowhead Giant Balloon Festival, San Diego Insights, San Diego Celebration of Chefs. Museums: San Diego Museum of Art, Museum of Photographic Arts (San Diego), La Jolla Museum of Art,  Viejas Casino, Balboa Park Spanish Village, Morean Arts Center docent guide.

Health, Medical, Wellness & Fitness: St. Luke’s Cataract & Laser Institute, Reflections at St. Luke’s Plastic Surgery-Dermatology-Aesthetic Services, Health & Human Services, ADA, CDC, iHealth grants, Web M.D.,  Sunstar, Mederi Caretenders, Almost Family Home Health Care & Assisted Living. Hospitals & Physician Groups:  Largo Medical Center,  Florida Knee & Orthopedic Centers,  Redlands Women Imaging Centers,  Palm Beach Orthopedics,  High Point Regional Health System, Christus St. Patrick & St. Elizabeth, Scripps, Battle Creek Health Systems, HCA, Tenet, Diagnostic Clinic, Sports & Rehab Therapy Center, Plastic Surgery Institute. Medical Devices: Stryker Orthopedica,  Biomet. Pharmaceutical & Nutraceuticals: Immunextra (Allera Health Products), Enzyme Labs, Proctor & Gamble, Andrew Lessman (hsn.com), Suzanne Somers (hsn.com) Non-Profit: Arthritis Research Institute of America, Tampa Bay Research Institute, Tampa Bay Health Collaborative, Certificate Center for Non-Profit Leadership. Sample collateral.

Hospitality, Entertainment, Restaurant: Hilton, Hyatt, Loews Coronado Bay Resort, La Jolla Beach & Tennis Club, Tradewinds Resorts, Horton Grand Hotel, Catamaran. Food & Spirit Products: Mars’ Ethel M Chocolates, Kashi, jaegermesiter, Witch Creek Wineries, Karl Strauss Breweries.  Chefs & Restaurants: Rubio’s Fish Tacos,  McDonald’s,  Chart House Restaurants, Hilton Hotels, Athens Market, 3rd Corner, Thee Bungalow, Diego’s, Camel’s Breath Inn, San Diego Restaurant Association, American Institute for Food & Wine San Diego, Cindy Black, Marine Room, The Shores, Bernard Guillas, Saffron, Su Mei Yu, Ingrid Croce, Aloha Systems, Buffalo Wild Wings

 e-Commerce, Entertainment, Digital & Media:  Copley Newspapers,  San Diego Magazine, San Diego Home Garden, Goodlife,  Cox Interactive Media,  Microsoft (Sidewalk), AOL Digital City, AOL City’s Best, Home Shopping Network (HSN.com), Barnes&Noble.com (Cox),  WalMart.com (Cox),  Food.com, Open Table,  Collegeclub.com,  Hollywood Online, Jack Walker TV, St. Pete Times/TBT,  Tampa Bay Newspapers,  Tampa Bay Illustrated,  RealRhapsody.com,  Tickle.com,  Disney Moviebeam,  Sendtec.com,  Playboy.com,  Barbie.com (Mattel), SuperBowl (Bay News 9, Cox),  Channel 8 (KFMB),  Channel 4 (Cox),  PacBell Athand.com, AT&T online, Fox.

 Meeting & Events:  Newspaper Feature Council,  American Society of Newspaper Editors, National Cartoonists’ Society,  UCSD Writers Festival,  Fundraiser: Night at Monte Carlo for La Jolla Museum of Contemporary Art,  Celebrity Chefs,  San Diego Press Association, The Haunted Village @ Heritage Village, Earthfest, World River Day @Brooker Creek, Civil War Days @Heritage Village,  The Illuminated Garden @ FL, Bowser Ball (PAWS).

 Real Estate, Legal,  Financial, Energy: Chip Madera: 7 Policies That Create WOW,  Don Phinn: HR Strategies & Staffing Tips,  Ken Blanchard & Don Shula (book promo),  Marjorie Blanchard (Blanchard & Associates), BP Travel Insurance, Chase, California First Bank, WESCO (Water & Energy HUD), Attorney Don Hildre (Tobacco Litigation), Finn Law Group, Estey & Bomberger, GE Computer Protection, Ameriquest, Play The Stock Market (game), Successful Portfolios Wealth Management.

Tech, Sports, Retail & CPG:   Voice-Glo (VOIP),  AAA South, Web MD,  Chase,  Aston Martin,  Dimension 1 Spa,  GIA,  Bumblebee Tuna,  Clorox Carver Tripp Paints,   The Halloween Shops,  San Diego Padres,  Speedo,  Pony Shoes,  Ektelon,  International Audio,  Portfolio Temp Services,  U.S. Army,  Smart Brands,  AOL, Wolfgang Puck Cookware (hsn.com),  Bargain Junction,  Cosmetique,  Upeasy.com, Finn Law Group, Estey & Bomberger,  Europro,  Rhino Linings,  ADT Home Security, Stik-ees (crafts),  Broadway Stores, Fashion Institute (San Diego).